Turn every stage into a clear funnel.

Create a funnel chart that explains where people convert

A funnel chart turns an ordered process into a visual journey. Each stage is sized by its value, while automatic conversion and drop-off calculations reveal where the largest changes happen.

Start with two columns

Use one stage column and one numeric value column. Edit the sample rows, paste data, or import CSV, TSV, TXT, JSON, XLSX, and XLS files. Everything is processed locally in your browser.

Keep the journey in the right order

Arrange stages from the broadest entry point to the final outcome. The one-click sort action is useful when your source is unordered, while reverse order quickly fixes bottom-up exports.

Read conversion and drop-off together

Conversion from previous shows the efficiency of each transition. Conversion from entry shows how much of the original audience remains. The largest drop metric calls attention to the biggest absolute loss.

Make the chart presentation-ready

Choose connected or separated stages, tune the funnel width and spacing, switch between compact counts and entry percentages, and export a sharp PNG or editable SVG.

Practical example: diagnose a signup journey

A product funnel might move from landing-page visits to account starts, verified accounts, completed profiles, and first successful actions. Enter the number reaching each stage, not the number lost between stages. The tool then calculates transition conversion and drop-off consistently, making it easier to see whether the main opportunity is early qualification, form completion, verification, or activation.

Use the correct denominator

Stage conversion divides the current value by the immediately previous stage. Entry conversion divides it by the first stage. These answer different questions: one measures the efficiency of a step, while the other shows overall retention from the start. State which percentage appears on the chart and keep the underlying counts available.

A funnel is not automatically a cohort analysis

Stage counts should describe the same population, eligibility rules, and observation window. Mixing all visits from one month with completed purchases from another can produce ratios that look valid but are not comparable. Repeated actions, users who skip steps, and people still progressing through the process require explicit treatment.

When another chart is clearer

Use a Sankey diagram when people branch into multiple routes or return to earlier steps. Use a waterfall chart when signed additions and subtractions explain a total. A funnel works best for one ordered path with a steadily narrowing population.